WestEnd Advisors:A Unique Pursuit of Alpha

WestEnd Advisors, a Victory Capital Investment Franchise, is an institutional asset management firm and a registered investment advisor. Our active, high-conviction strategies are rooted in intensive macroeconomic research and deep wisdom about the forces that drive domestic and global market sectors.

A disciplined focus on the macroeconomic drivers of performance

Rarely does the same sector remain in favor year after year.

Through a disciplined analysis of 200+ global and domestic indicators, we form a macroeconomic outlook on which sectors, regions, and securities are most likely to outperform. Ultimately, we make allocation decisions based on the data, regardless of short-term market sentiment. This is where wisdom grounded in data makes a difference.

Data drives high conviction

Successfully navigating market trends, risks and cycles takes wisdom and discipline. Our process employs exhaustive research and analysis to screen out noise, avoid biases, and focus on the most important information. Our approach is differentiated by methodical analysis to discern what data matters most and when – knowledge which supports high-conviction decisions.

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Active strategies based on macroeconomic analysis and conviction

Global Strategy

Global Equity

Employs active allocation across global equity markets in pursuit of long-term capital appreciation.

Global Strategy

Global Balanced

Blends global equity growth potential with U.S. fixed income for stability.

Global Strategy

Global Conservative

Emphasizes capital preservation through an active fixed-income allocation with growth potential from global equities.


U.S. Sector

Employs high-conviction sector allocation and avoidance driven by macroeconomic analysis.



An active, multi-asset solution for investors seeking capital appreciation with risk mitigation from asset class diversification.


Large-Cap Core Equity

Combines high-conviction sector allocation and avoidance with active stock selection.

WestEnd Advisors' Quarterly Economic and Market Commentaries

Commentary | Q2 2024

Opportunities for Offense and Defense

We see opportunities as late-cycle growth persists in 2024, but slowing growth and elevated sentiment also warrant caution.

Our unique market and macroeconomic insights

WestEnd Advisors Quarterly Macro Highlights

Highlights | Q3 2024

Key trends impacting our investment decisions

Macroeconomic Highlights
WestEnd Advisors' Insight White Papers

Research | Q1 2023

A look at GICS® sector revisions in 2023

An overview of March 2023 revisions to the GICS® sector/industry definitions and their potential implications for sector-based investing.

An in-depth look at select macroeconomic and market-related topics


Our team

Our greatest resource is our people and the focused wisdom and deep experience they bring to their work. Since 2004, we have grown to 28 employees.

Connect with us

To learn more about how our proprietary sector-based approach can help you in meeting your investment objectives, please call us at 888.500.9025, or email us at info@westendadvisors.com.