WestEnd Advisors uses a forward looking, anticipatory strategy. The foundation of this strategy is that particular Sectors of the S&P 500 Index tend to perform well in certain phases of an economic cycle.

Client portfolios are positioned in those Sectors that we believe will benefit from economic tailwinds while out of favor Sectors facing headwinds are avoided.

WestEnd Advisors then selects market leading, financially strong companies that serve as proxies for the favored Sectors and Industries.