WestEnd Advisors uses a forward-looking, anticipatory strategy. The foundation of this strategy is that particular Sectors of the S&P 500 Index tend to perform well in certain phases of an economic cycle.

Client portfolios are positioned in those Sectors that we believe will benefit from economic tailwinds while out-of-favor Sectors facing headwinds are avoided.

WestEnd Advisors then selects market-leading, financially strong companies that serve as proxies for the favored Sectors and Industries.