
WestEnd Advisors uses a
forward looking, anticipatory strategy. The foundation of
this strategy is that particular Sectors of the S&P 500 Index tend to perform
well in certain phases of an economic cycle.
Client portfolios are positioned in those Sectors that we believe will benefit from
economic tailwinds
while out of favor Sectors facing
headwinds are avoided.
WestEnd Advisors then selects
market leading,
financially strong companies
that serve as proxies for the favored Sectors and Industries.