WestEnd Advisors is
an SEC-registered investment advisor. The firm is an independent
investment management firm, 100% owned by its active principals.
WestEnd manages both equity and fixed-income assets for individual
and institutional clients.
WestEnd Advisors’ Large-Cap Core Equity Composite is invested solely
in U.S. Equity securities and/or high-grade money market
instruments. Returns are achieved without the use of options,
derivatives, or leverage of any kind. Results are time weighted,
account size weighted, net of withholding taxes, use trade-date
valuations, and include cash as well as the reinvestment of
dividends, interest income, and other earnings, if applicable.
Portfolio returns are weighted using end of prior month values plus
weighted cash flows. Portfolios and composites are valued daily, are
denominated in U.S. dollars only, and include all discretionary
tax-exempt accounts with a minimum of $1,000,000. Portfolios managed
by WestEnd Advisors in any wrap-fee program are not included in the
composite.
Composite performance results and the percentage of firm assets from
December 31, 1995 to December 31, 2002 were realized under WestEnd
Advisors’ predecessor firm Providence Capital Management, Inc. in
the Large-Cap Core Equity Composite. Providence Capital Management
was a registered investment advisor founded October 1, 1995 by
Robert L. Pharr. Mr. Pharr served as President and Chief Investment
Officer, and made all the investment decisions since creation of the
composite. The Large-Cap Core Equity Composite creation date is
December 31, 1995, and the investment strategy for the Large-Cap
Core Equity Composite has been consistent since creation.
Net-of-fee performance results are presented after investment
management fees paid to WestEnd Advisors, as well as after brokerage
or other commissions actually paid by clients in the management of
their investment advisory account, but exclude any deductions for
custodial fees. The current management fee schedule, as described in
WestEnd Advisors’ SEC Form ADV Part 2, is as follows: 1.00% for
accounts valued at $1,000,000 to $4,999,999; 0.90% for accounts
valued at $5,000,000 to $9,999,999; 0.75% for accounts valued at
$10,000,000 to $24,999,999; 0.65% for accounts valued at $25,000,000
to $49,999,999; and 0.50% for accounts valued over $50,000,000. Fees
are negotiable where circumstances warrant.
In April 2010, the date that a contribution to a portfolio was
recorded was corrected. This affected February 2010 performance of
the WestEnd Advisors’ Large-Cap Core Equity Composite. This
presentation includes the updated returns. Additional information is
available upon request.
Past performance is not indicative of future results. It should not
be assumed that recommendations made in the future will be
profitable. The information contained herein is not intended to be
an offer to provide investment advisory services. Such an offer may
only be made if accompanied by WestEnd Advisors’ SEC Form ADV Part
2.
The S&P 500 and Russell 1000 are used for comparative purposes only.
The S&P 500, our primary benchmark, is considered an appropriate
proxy for the overall U.S. equity market and is comprised of 500
leading companies in major industries of the U.S. economy. The
Russell 1000 is used as our secondary benchmark, and represents the
extensive large-cap segment of the U.S. equity universe.
The dispersion of annual returns is measured by the standard
deviation of the asset-weighted portfolio returns included in the
composite for the full year. Dispersion is calculated based on gross
returns, and is not shown when there are five or fewer portfolios as
the calculation is not statistically meaningful.
A complete list and description of all WestEnd Advisors’ composites
as well as a presentation that complies with the requirements of the
Global Investment Performance Standards (GIPS®) is available upon
request by phone (888-500-7501) or email (info@westendadvisors.com).
Additional information regarding policies for valuing portfolios,
calculating performance and preparing compliant presentations is
available upon request.
Total firm assets do not include assets in any account where WestEnd
Advisors does not execute trades on behalf of the account. These
assets are sometimes referred to as “Advisory-Only Assets.” As of
December 31, 2010, WestEnd Advisors had approximately $237 million
of Advisory-Only Assets. This information is included as
supplemental information only.
WestEnd Advisors claims compliance with the Global Investment
Performance Standards (GIPS®) and has prepared and presented this
report in compliance with the GIPS standards. WestEnd Advisors has
been independently verified for the periods December 31, 1995
through December 31, 2010.
Verification assesses whether (1) the firm has complied with all the
composite construction requirements of the GIPS standards on a
firm-wide basis and (2) the firm’s policies and procedures are
designed to calculate and present performance in compliance with the
GIPS standards. The Large-Cap Core Equity Composite has been
examined from composite inception through December 31, 2010. The
verification and performance examination reports are available upon
request.
Revised February 2011






















